In 2017, AMARK set out to build a better local marketing system by replicating proven online marketing techniques and applying them to physical businesses. The system improves the effectiveness of local marketing by targeting ads based on consumer interests and compensating consumers for their attention.
The AMARK team has applied blockchain and cryptocurrency as tools to end intrusive data collection. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences and regional patterns without the need to collect ANY personal data.
With the addition of blockchain and cryptocurrency as tools to facilitate consumer privacy, AMARK delivers a path to the adoption of cryptocurrency payments by merchants and consumers.
The system will be live in local businesses in June, 2019.