IMP is short for “Impression”, a marketing term that indicates the number of times a particular piece of content is displayed without having the user perform any additional action.
The project itself expects to revolutionize the modern advertising market, making it more competitive and profitable for all the participants at the same time. Tokens bough on token sale will be exchangeable for at least 1000 impressions.
IMP is built on Webchain, a blockchain based on a customized version of CryptoNight, its interface is also compatible with ETC, what enables developers to create their own DApps and launch tokens with ERC20 & ERC223 smart contracts, secured by Websites and Internet of Things.
API Development and Release: After assessing community needs, we developed and deployed CoinIMP API.
Placing CoinIMP among the Top 5 Google Organic Search Results: Showing up on Google Search was an important milestone of our business growth, therefore we secured a position within the Top 5 Google Organic Search sites for browser-based mining related phrases.
Webchain Development and Release: Beginning for egalitarian cryptocurrency.
Project QA testing and deployment: Web security and stability are tested out by professionals and early-access users.
IMP Concept Development & White Paper draft: Mapping out IMP and defining the way it would be delivered, followed by goals setting and business plan, being the outcome our first white paper draft.
AV-friendly Solution: For that matter we have implemented an extra script, which is even more AV-friendly, and it’s free.
Token Sale Web Application design: Setting of specifications and requirements for the first alpha version of the token pages.
Token Release Plan: It was decided to split this plan into two stages, Presale and Token Sale.
Token Distribution Plan: Definition of how IMP will be launched to the market, token sale strategy and benefits of token holders.
Early Token Sale Development: Development of the MVP solution with the required modules.
Content Hiding Tool: Show warning instead of content whenever miner is blocked.
New Currency: Now you can mine Webchain coins with CoinIMP.
Token Sale Official Launching: IMP public beta and token sale pages release.
Collecting Statistics: Beginning for data collection about websites in CoinIMP nettwork.
Referral Program Promotion: CoinIMP users will have an extra way of earning IMP coins, a referral program that will reward them with a 5% commission for each purchase made by their referrals.
WordPress Plugin: You can freely install our high quality JS miner plugin on your beloved Wordpress website.
Ad Platform Development: After finishing Token Sale we will start developing our IMP advertising features for CoinIMP.
Search for Potential Partnership: expanding our ad platform with new adverstiers and publishers will be one of our priorities.
Mobile App Development: Users will be able to track the performance of their sites, be in the know about the accumulated revenue, spot the accumulated hashes from the JS miner, follow the progress of advertisements deployed in the network and pay for their services and access other features, from their mobile devices.
Ad Platform Improvements: Adding advertising models other than CPM.