simplyBrand
simplyBrand (SBA)
More on ICO
Token Sale Dec. 1, 2018 - Dec. 31, 2018
ICOMarks Rating 4.9 / 10
Whitelist/KYC Whitelist & KYC
Token price 1 SBA = 20 ERC
Platform Ethereum

simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.

Team members

Kaufman Chang
Founder/CEO
Ronnie Ng
Co-Founder/CMO
Frank Shi
Technical Director
Aleen Zhang
Product Director
Ada Yao
Research Director
Rita Yang
Head of Business Development
Hsin-Chi Tsao
Design Director

ICO Advisors

This ICO doesn't have any advisors.
2013/05

simplyBrand started to provide big data and AI solution for brands

2017/10

Anticipated anti-counterfeit demand from existing customers, received RFP

2018/05

Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP

2018/10

Crowdsourcing MVP

2018/11

PoC1 Impact Calculator

2018/12

PoC2 Counterfeit Risk Detector

2019/05

Verification - Crowdsourcing online

2019/09

SaaS application for Brands and Blacklist on Blockchain release

2019/12

SaaS application for Enforcement Agencies online

2020/03

Integrates 3rd parties application online