The Joy
The Joy (JOY)
More on ICO
Token Sale Jan. 20, 2019 - May 1, 2019
ICOMarks Rating 9.1 / 10 TrackICO Rating 4.8 / 5
Whitelist/KYC Whitelist & KYC
Token price 0.015 USD
Platform Ethereum

The Joy – is a marketplace for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements, and companies can arrange promotional campaigns and get big data statistics within the platform.

Q3 2017

Start of research and concept development

Q1 2018

Start of The Joy platform development

Q2 2018

Official setup of The Joy GmbH in Germany

Q3 2018

Ready beta app for Android; Conclusion of preliminary agreements with advertising partners; Inventory for on-demand orders and offline advertising has been developed

Q4 2018

Seed Round start; Early access launch; Platform test phase

Q1 2019

Token Sale start; Office setup in Berlin; Commercial launch of the project (in-salon bookings only); Adding functionality for on-demand services; Start of expansion to other German cities

Q2 2019

Addition of advanced settings for practitioners and salons; Addition of business optimization tips; Addition of the discount module; Addition of the client management module; Addition of The Joy widget for websites; Addition of functionalities for regional partnerships; Start of expansion to Austria, Switzerland, France

Q3 2019

Setup of the first regional partnerships; Addition of the Big Data module; Addition of the sponsorship module; Addition of the resource planning module; Start of expansion to Great Britain, Belgium, Netherlands

Q4 2019

Setup of The Joy online store; Addition of the automated advertising module; Start of expansion to Denmark, Norway, Sweden, Finland


Addition of the survey module; Integration of POS terminals; Addition of the community module; Start of expansion to the USA, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore


Diversification of business activities (other types of services); Start of expansion to China, Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar


Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine